Problem Statement:
Buying movie tickets from the theater can be a very time consuming task. People usually don’t like to stand in the queue. Although online ticketing systems are available now, the users still face problems due to bad user experience and lack of features.
Goal
Our movie ticketing app will let users book tickets and order food in advance which will help the users by giving them the option not to wait in the queue for food or tickets.
Design Process:
Research
A survey was conducted among 30 participants of different age groups to know about what the user wants. We found some interesting results. And after going thoroughly through the responses, we found some pain points.
Some of the key findings are shown here.
Some of the key findings are shown here.
From our findings, we can highlight a few things-
- The users are not very satisfied with the current experience and wants improvement.
- Majority of the users want to order food before coming to the theatre.
- The users look for a system that is easy-to-use and have special discounts and offers
Competitor Analysis
User Persona
Based on the findings from the research phase, I have come up with two user personas that can give a detailed idea about the target users.
User Journey Map (Ali)
User Flow
Low Fidelity Prototype
Typography
Color
High Fidelity Prototype
Usability Study Insights
All Screens
Splash Screen & Login
Home, Food, Tickets
Booking Ticket, Ordering Food
Thank You For Watching!
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